This is a SPEC e-mail piece that I put together for Macy's. The goal for this ad is for families to choose to shop at Macy's over competing retailers and purchase high-end sweaters. The biggest benefit to consumer that the ad illustrates is the ability to find designer sweaters for the whole family to wear as fall approaches, and to be able to buy them at a cheaper price than what they're normally offered at. The reader is then directed to a button at the bottom of the ad where they'll be taken to a list of their closest Macy's locations.