During my time in broadcasting, I learned to convey the most important information to the listeners first. As your copywriter, I’ll lead with benefits that your target audience can’t ignore.
You have an important product or service to offer. But you also have enough on your plate without the stress of marketing said products. That’s where I come in. My job is to illustrate the deepest benefit possible with language that evokes curiosity, interest and ultimately, enough desire from your target audience to get them to take action!
Our initial meeting (via Zoom or over the phone) will consist of a detailed discussion of the project and what you would like the finished product to include/look like.
After the discovery call, I’ll take all my notes and begin to write out a first draft of the project. Each project will include 2-3 rounds of revisions before I present the finished product to you (I want you to love it, after all!).
By paying careful attention to your company’s tone guide and brand voice, I’ll drive home the benefit so that it’s loud and clear, and so that the competition doesn’t stand a chance!